Arava

Arava

All worksBrand language

Arava

Case studyScroll ↓

Client: AravaDead Sea Pet Spa
Scope: Brand IdentityVisual SystemPackagingPrint & CampaignExhibition

A dated brand, reborn as a soft, colourful spa language for today’s digital world, without losing its DNA.

A dated brand, reborn as a soft, colourful spa.

Arava makes premium Dead Sea grooming products for dogs and cats. One colour system and one visual framework now carry the brand everywhere, from the shelf to the screen to the exhibition floor.

Logo, before and after

The colour system

One colour for every ritual

Rose#D65864
Sky#84C5EB
Lavender#8B7AA6
Sage#A9B69A
Sand#E5D7CE

Packaging

From bottle to box

01 / 05

Shampoo boxes in the colour system — Shampoo boxes

Towels, wipes and ear spray — Towels, wipes and spray

Brochure and conditioner packaging — Brochure and conditioner

Gift kit box — The gift kit

The shampoo range side by side — The range

Brand values

Clean by nature

In motion

The label comes alive

Bottle label animation

Mobile ad

Roll-up animation

Dead Sea Pet Spa key visual

Campaign

Faces, fur and foam

Poster series

Social posts and stories

Exhibition

Three walls, one spa

The Dead Sea, bath time and a pink welcome: three printed walls that turn a booth into a place to stop and smile.

Wall A, the Dead Sea

Wall B, bath time

Wall C, the welcome

Arava booth, the pink welcome wall

Arava booth, front view with the bath-time column

Arava booth, the Dead Sea wall

01/ 03

The welcome wall
Bath time, centre stage
The Dead Sea wall

Arava booth, the pink welcome wall — 01 The welcome wall

Arava booth, front view with the bath-time column — 02 Bath time, centre stage

Arava booth, the Dead Sea wall — 03 The Dead Sea wall

Made for

Every coat, every paw

A cat, a kitten, a puppy and a dog, the Arava line icons

The Arava product family