FI Studio Creative Brain
Palram
Palram

All worksVisual language

Palram

Case studyScroll ↓
Client
Palram
Scope
RebrandColour systemIcon systemWebsiteExhibition and signage

I led the rebrand, creating one clear and consistent brand language that connects both B2B and B2C.

Palram is a global manufacturer of thermoplastic sheets and panel systems. The new language makes the brand feel unified, premium and easy to recognize across all markets and touchpoints.

The Palram logo

The Palram logo

Colour system: Sky, Garden and Sun
Colour system: Sky, Garden and Sun

Colour system: Sky, Garden and Sun

Brand-aligned icon system, animated
Brand-aligned icon system, animated

Brand-aligned icon system

Graphic shapes

Graphic shapes

Brand language
Brand language

Brand language

One website, two audiences
One website, two audiences

One website, two audiences

Exhibition and environmental graphics
Exhibition and environmental graphics

Exhibition and environmental graphics

Fleet and signage
Fleet and signage

Fleet and signage

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