FI Studio Creative Brain
pHi-Tech
pHi-Tech

All worksBrand & motion

pHi-Tech

Case studyScroll ↓
Client
pHi-Tech
Scope
RebrandBrand identityVisual languageMotionBrand rollout

Phi-Tech develops vaccination-management technology for the livestock industry.

The task: rebrand pHi-Tech with a refreshed logo and a full visual language, then roll it out across every touchpoint.

The idea

Every shot counts.

pHi-Tech brings data into animal vaccination, moving farms from analog routines to measured, digital ones. Every injection is tracked, so more shots land right and none go missing. The brand is built on that moment: a green V for a vaccination done right, never an X. The same V becomes every species it protects.

pHi-Tech logo

The refreshed logo

How the symbol was built
How the symbol was built

From the V to the symbol

Graphic language

One shape, many parts.

The leaf, the wave and the gauge come from the symbol, and it turns into every species.

Graphic elements
The species family
The species family

Graphic elements and the species family

Stationery and print

The brand on paper.

Cards, letterhead, brochures and a roll up, all speaking the same language.

Stationery and print

Stationery
Stationery
Business cards
Business cards
Tri fold brochure
Tri fold brochure
Roll up
Roll up

Packaging

From the box to the warehouse.

Boxes in the warehouse
Kit box

Packaging

Trade show

Seen across the hall.

Two walls, one green and one pink, scroll to switch.

Trade show booth, green wall
Trade show booth, pink wall

Trade show booth

Digital

Every shot counts, online.

The company deck, the website and social, built from the same parts.

Company presentation
Company presentation

Company presentation

Website
Website

Website

Social media
Social media

Social media

Logo refresh announcement

Animated post, logo refresh

More work