Arad Group
- Client
- Arad GroupSmart water metering
- Scope
- 360° BrandingIconographyPrintDigital & SocialWeb DesignExhibitionsFleet
Eighty years of measuring water, rebuilt as one smart, connected brand.
Israeli smart water metering since 1941. One icon language, carried into print, web, social, exhibitions and the fleet.
Arad Group is an Israeli maker of water meters and smart metering solutions, founded in 1941 and working with water utilities around the world. A 360° branding project: an icon language for connected metering, carried into posters, the website, social, exhibitions and the fleet.
The client
Arad Group
From the meter itself to IoT networks and smart data, for water utilities worldwide.
An icon for every solution
The companies
One family, one connected brand
Arad builds the meters, Arad Technologies builds the connectivity and software. One visual language for both.
Brand language
Five ideas, one integrated solution
Posters
Brand language
Five ideas, one integrated solution
Digital
A website for integrated water metering
Website, responsive
Social media
Exhibitions & fleet
The brand, out in the world
01/ 04
- Smart Water MeteringThe compact stand
- IFAT 202080 years of Arad
- IFAT 2022The main stand
- IFAT 2022The meeting corner
Fleet
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