FI Studio Creative Brain
Volta
Volta

All worksRebranding

Volta

Case studyScroll ↓
Client
VoltaBelting Technology
Scope
RebrandingBrand LanguageIconographyPrint & CollateralExhibitionsDigital & SocialWeb Design

The task: give a sixty-year-old industrial manufacturer one clear, modern brand language, and carry it through every asset the company owns.

An Israeli maker of conveyor belts for the food industry since 1965. I led the rebrand, from the logo and icons to one brand language across digital, print, exhibitions and the website.

Volta Belting Technology is an Israeli manufacturer of homogeneous thermoplastic conveyor belts for the food industry, founded in 1965 and selling to processors around the world. I led the rebranding, from a new logo and an icon system to a complete brand language, then applied it across the company, from digital and social to print, presentations, exhibitions and the website.

Logo, before and after

Logo, before and after

Brand language

One system that keeps everything moving

Iconography
Iconography

Iconography

Brand film · 20 sec

Brochures

Brochures

Print & collateral

Every page, on the same belt

Print & collateral

Every page, on the same belt

Volta catalog, The Next Step in Belting
Volta catalog, Timing Belts

Product catalogs

Scroll to move through the workclick one to open itTap a photo to open it

Company profile on screen
Presentation slides

Company profile and presentations

Digital

From the factory floor to every screen

The new website

Built around the product range, so food processors anywhere can find the right belt in a few clicks. Same dots, same blues, same voice as the print and the booth.

The new Volta website on a laptop
Volta website, desktop
Volta website, mobile

Website, desktop and mobile

Social media

Social media

Exhibitions

The brand, life-size

Exhibition booth

Exhibition booth

More work